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What is the changing trend of consumer demand for high-performance Polyester DTY products?

Update:27-03-2025
Abstract:As consumers' demand for healthy, comfortable, environmentally friendly and functional textiles continues to increase, t...

As consumers' demand for healthy, comfortable, environmentally friendly and functional textiles continues to increase, the demand for high-performance polyester low-elastic yarn (Polyester DTY) products is also changing. The following are the main trends in the changes in consumer demand for high-performance Polyester DTY products:

1. Increased demand for health and comfort
Trend: Consumers are paying more and more attention to the health and comfort of textiles, especially clothing and home textile products that are in direct contact with the skin.
Specific demand:
Antibacterial and antiviral functions: In the post-epidemic era, fibers with antibacterial and antiviral functions have received more attention.
Moisture wicking and breathability: The sports and outdoor clothing market has increased demand for fibers with good moisture wicking and breathability.
Skin-friendliness and softness: Home textile products and underwear require softer and skin-friendly fibers.
Case: The popularity of antibacterial polyester fiber products launched by some brands has increased significantly in the market.

2. Increased environmental awareness
Trend: Consumers' preference for environmentally friendly products has increased significantly, especially among the younger generation, and environmental protection has become an important factor in consumer decision-making.
Specific needs:
Renewable and degradable fibers: Consumers prefer fibers made from recycled polyester or bio-based raw materials.
Low-pollution production: Consumers are concerned about whether the production process of a product is environmentally friendly and meets sustainable development standards.
Example: Recycled polyester fibers produced from recycled plastic bottles continue to expand their market share.

3. Functional and intelligent demand
Trend: Consumers have increasing demand for functional and intelligent textiles, especially in the fields of sports, outdoor and smart wear.
Specific needs:
Anti-ultraviolet function: Outdoor clothing and sports equipment need to have anti-ultraviolet function.
Smart fibers: Smart fibers that can monitor physiological data such as heart rate and body temperature have attracted attention.
Temperature regulation function: The demand for fibers that can automatically adjust warmth or heat dissipation according to ambient temperature is increasing.
Example: Smart sportswear launched by some high-end sports brands uses high-performance polyester fibers with integrated sensors to monitor sports data in real time.

4. Personalization and customization demand
Trend: Consumers have increasing demand for personalized and customized products, especially in the fashion and high-end markets.
Specific needs:
Color and pattern customization: Consumers want products to provide a variety of color and pattern options.
Function customization: Customize the functions of fibers according to personal needs, such as antibacterial, waterproof, breathable, etc.
Case: Some fashion brands have launched customized services, and consumers can choose the functions and appearance of fibers according to their preferences.

5. Cost-effectiveness and durability
Trend: Although consumers have increased their demand for high-performance fibers, they still pay attention to the cost-effectiveness and durability of products.
Specific needs:
High cost-effectiveness: Consumers want high-performance fiber products to be more competitive in price.
Durability: Consumers want products to have a longer service life and reduce the frequency of replacement.
Case: Some brands have reduced the cost of high-performance fibers by optimizing the production process while ensuring the durability of the products.

6. Multi-scenario applicability
Trend: Consumers want a product to meet the needs of multiple scenarios, such as "one piece of clothing for multiple uses".
Specific needs:
Multi-functional fibers: Consumers need multi-functional fibers that can be used in different scenarios, such as clothing that is suitable for both sports and daily wear.
Quick switching function: For example, fibers that can quickly switch from warming mode to cooling mode.
Case: Some brands have launched multifunctional outdoor clothing that uses high-performance polyester fibers and can be used in a variety of environments.

7. Transparency and traceability
Trend: Consumers are paying more and more attention to the source and production process of products and want to know the full life cycle information of products.
Specific needs:
Product transparency: Consumers want brands to provide detailed information about products, including the source of raw materials, production process, etc.
Traceability: Consumers want to trace the production process of products through QR codes and other methods.
Case: Some brands have achieved product traceability through blockchain technology, and consumers can scan QR codes on their mobile phones to learn about the full life cycle information of products.